LEVEL 4 (MAR-COMMS)

Sgil Cymru offer the Higher Level (level 4) Apprenticeship in Advertising and Marketing Communications

The roles offered will depend on what jobs companies are able to offer. Under this Apprenticeship these could include:

  • Creative roles – these are responsible for the creative ideas and communications solutions developed for clients. They may produce concepts, write copy for varied media, develop visual designs or develop and maintain interactive content.
  • Creative Service – these involve tasks found in Client Service roles, but there is also the need for involvement in some elements of the Creatives role including visual design.
  • Client Service – these scope, organise and secure the platforms and channels needed to present the Advertising and Marketing Communications solutions developed by the Creatives. This may involve them quality assuring content, planning channel and platform usage and buing this.
  • Advertising Account Executive – these act as the link between one or more clients and the rest of the agency. The executive is responsible for the daily management of one or more clients’ advertising campaigns. They work within a project and create marketing communications solutions meeting client briefs.

All the apprentices are paid an allowance by their employer, work on real projects and will complete the apprenticeship with a qualification and 15 months of experience of working in a professional environment.

This Apprenticeship programme is part financed by the European Social Fund through the Welsh Government.

This Apprenticeship has been made possible through Cardiff and Vale College Apprenticeships; the Lead Training Provider for the Quality Skills Alliance (QSA) Consortium. Cardiff and Vale College Apprenticeships have been awarded a contract of by the Welsh Government to deliver work based learning programmes across Wales.

 

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