Company: Golley Slater
Apprenticeship Role: Creative Communications Apprentice
About the Organisation
Golley Slater is one of the UK’s largest independent communications groups. Originally founded as an advertising agency in 1957, the group has evolved into an integrated marketing services consultancy, embracing marketing consultancy, direct marketing, digital marketing, recruitment advertising, and design and public relations.
The apprentice will work in the creative communications team in Golley Slater’s Cardiff office, under the supervision and instruction of an account manager. The role will include research, creating content for the media and clients’ social media channels, playing a supporting role in PR, advertising and social media campaigns, briefing work into the creative studio and monitoring results.
The apprentice must have the following skills:
- Be an enthusiastic self-starter who is looking to develop their skills and experience within the public relations/social media/advertising industry
- Be able to communicate effectively and accurately
- Be professionally credible and confident
- Be a fluent Welsh speaker who is comfortable communicating and writing in Welsh
- Have the ability to work independently as part of the creative communications team, with regular referral to an account manager for guidance
- Have a flexible attitude to work – it is often not a 9am-5pm job
- Take joint responsibility for learning and development
- Be very familiar with key uses and features of social media platforms such as Facebook, Twitter, and Instagram
- Be computer literate, adept in the use of Microsoft Word, PowerPoint, Excel and Outlook
The apprentice will be required to undertake (but not be restricted to) the following activities as part of their role.
- Client service – Provide support in the servicing of a portfolio of client accounts
- Social media – Understand when and which social media channel is appropriate and how it can be incorporated into a campaign. Use social media in a strategic and effective way for companies and brands.
- Media liaison – Understand how the media operates, dealing with day to day enquiries from the media, pitching stories and/or products to the media, building relationships with the media (i.e. journalists), creating media lists, monitoring press clippings
- Advertising/marketing – liaise with the client and creative teams to develop all necessary assets for advertising/marketing campaigns
- Production – brief in and manage work through the creative studio
- Writing – Draft press releases, articles or social media plans as content for client campaigns
- Evaluate campaigns – Help to monitor and evaluate the effectiveness of campaigns and measure their impact
- Research & data analysis – Conduct research for the team and/or clients and report back on key details
- Events – Help to plan, organise and co-coordinate events, meeting the objectives of the brief
- Professional relationships – Develop professional relationships with colleagues and clients, through effective listening and verbal/written communication
The successful candidate will also be required to undertake the following administrative tasks:
- Time management – Planning, organising and prioritising their workload to ensure deadlines and objectives for both work activities and apprenticeship training are met. Ensure supervisors are aware of work in progress and are briefed when any problems arise
- Diary management – Ensuring email/online diaries are kept up to date
- Meetings – Arranging internal and external meetings, ensuring rooms are suitable and attendees’ needs are catered for
- Follow company and training provider procedures at all times
- Produce high-quality work with attention to detail
- Maintain a positive company and personal image
- You may occasionally be required to work flexible hours to meet the needs of clients
- Excellent written and verbal communication skills
- Skilled in Microsoft Office packages and experienced in all social media platforms and uses
- Organised and able to manage own time
- Flexible and willing to learn
- Strong attention to detail
- Motivated and committed
- A ‘self-starter’ – someone who will use their initiative, be energetic and make the most of the opportunity
- Minimum of 3 A Levels or equivalent is desirable but not essential
- GCSE A*- C in English or equivalent
- GCSE A* – C in Maths or equivalent
Whilst working for Golley Slater you will be completing a 15-month Level 4 Apprenticeship in Advertising and Marketing (Communications) through Cardiff-based training provider, Sgil Cymru.
The exact salary for this role is TBC. The minimum an apprentice will receive is the National Minimum Apprentice Allowance, which is £3.70 per hour for the first 12 months of the apprenticeship. Those aged 19 years or over will be eligible for at least the National Minimum Wage for their age group once their first 12 months as an Apprentice has been completed.
For more information on the National Apprentice Minimum Wage, visit www.gov.uk/national-minimum-wage-rates
How to Apply
Click here to complete the application form.
If you have questions about the apprenticeship programme, please check the FAQs.
1200 Wednesday 29th August 2018.
Click here for a PDF version of the job description.