PR & Social Media Apprentice – Golley Slater

Company:                        Golley Slater
Apprenticeship Role:    PR & Social Media Apprentice
Location:                          Cardiff

About the Organisation 

Golley Slater has been creating memorable ideas for a long time. We first opened our doors in 1957. Shortly after, we aired the first live to air TV ad. But that’s where the history lesson ends. All of our work and strategic expertise focuses on tomorrow, not yesterday. We create beautifully effective communications based on what people really want, not what they say they want.

Our highly successful Media Business plans, buys and delivers a range of media campaigns for clients across the UK, from TV to digital and PPC. We have a media buying network which allows us to buy economically and also benefit from great deals that are often off the radar to other businesses. Our media department also manage our evaluation and attribution tools to ensure every pound of our media spend is working hard to deliver for our clients.

The Business has a loyal client base and expertise across the sectors. It is the appointed agency to the Welsh Government, Visit Wales and many other public sector institution as well as many high profile household names to leading educational establishments across the UK.

The following role definition is not exclusive or exhaustive and the post holder will be required to undertake such tasks as may reasonably be expected within the scope and grading of the post. Job descriptions are regularly reviewed to ensure they are an accurate representation of the post.

Job Description

The apprentice will work across the PR and social media teams in Golley Slater’s Cardiff office, under the supervision and instruction of a PR account manager. The role will include research, creating content for the media and clients’ social media channels, playing a supporting role in PR campaigns, and monitoring resulting media coverage.

Necessary Skills:

The PR apprentice must have the following skills:

  • Be an enthusiastic self-starter who is looking to develop their skills and experience within the public relations/social media industry
  • Be able to communicate effectively and accurately
  • Be professionally credible and confident
  • Be a fluent Welsh speaker who is comfortable communicating and writing in Welsh
  • Have the ability to work independently as part of the PR team, with regular referral to an account manager for guidance
  • Have a flexible attitude to work – PR is often not a 9am-5pm job
  • Take joint responsibility for learning and development
  • Be very familiar with key uses and features of social media platforms such as Facebook, Twitter, and Instagram
  • Be computer literate, adept in use of Microsoft Word, PowerPoint, Excel and Outlook

PR activities:

The PR apprentice will be required to undertake (but not be restricted to) the following activities as part of their role.

  • Client service – Provide support in the servicing of a portfolio of client accounts
  • Social media – Understand when and which social media channel is appropriate and how it can be incorporated into a PR campaign. Use social media in a strategic and effective way for companies and brands
  • Media liaison – Understand how the media operates, dealing with day to day enquiries from the media, pitching stories and/or products to the media, building relationships with the media (i.e. journalists), creating media lists, monitoring press clippings
  • Writing – Draft press releases, articles or social media plans as content for client campaigns
  • Evaluate PR campaigns – Help to monitor and evaluate the effectiveness of PR campaigns and measure their impact
  • Research & data analysis – Conduct research for the team and/or clients and report back on key details
  • Events – Help to plan, organise and co-coordinate events, meeting the objectives of the brief
  • Professional relationships – Develop professional relationships with colleagues and clients, through effective listening and verbal/written communication

Administrative tasks:

The successful candidate will also be required to undertake the following administrative tasks:

  • Time management – Planning, organising and prioritising their workload to ensure deadlines and objectives for both work activities and apprenticeship training are met. Ensure supervisors are aware of work in progress and are briefed when any problems arise
  • Diary management – Ensuring email/online diaries are kept up to date
  • Meetings – Arranging internal and external meetings, ensuring rooms are suitable and attendees’ needs are catered for

Quality standards :

  • Follow company and training provider procedures at all times
  • Produce high quality work with attention to detail
  • Maintain a positive company and personal image
  • You may occasionally be required to work flexible hours to meet the needs of clients

Person profile:

  • Excellent written and verbal communication skills
  • Skilled in Microsoft Office packages and experienced in all social media platforms and uses
  • Creative
  • Organised and able to manage own time
  • Flexible and willing to learn
  • Strong attention to detail
  • Motivated and committed
  • A ‘self-starter’ – someone who will use their initiative, be energetic and make the most of the opportunity

Educational background:

  • Minimum of 3 A Levels or equivalent is desirable but not essential
  • GCSE A*- C in English or equivalent
  • GCSE A* – C in Maths or equivalent


Whilst working for Golley Slater you will be completing a 15-month Higher Level (4) Apprenticeship in Advertising and Marketing Communications.