Publicity and Social Media Assistant Apprentice – IJPR Cymru

The closing date for this job has now passed. 

Company:                               IJPR Cymru
Apprenticeship Role:          Publicity and Social Media Assistant Apprentice
Location:                                Cardiff

About the Organisation

After many years working within or heading up the publicity teams at Channel 4, ITV and the BBC Ian Johnson set up IJPR in 2006.  Since its inception IJPR have handled the publicity for such iconic programmes as Skins, Rev, Mad Dogs, The Missing, Wallander and The Voice UK.  The current roster of programmes include Call The Midwife, Cold Feet, Strike Back, Who Do You Think You Are, Britannia, Lucky Man, Long Lost Family and the phenomenon The Crown.  Working on publicity for any programme involves liaising with production and cast, arranging press visits and interviews whilst filming, organising and co-ordinating unit photography, conceptualising set-up publicity photographs through to execution and art direction, planning and executing screenings and launch events, planning and executing social media and much more.

IJPR also manage the corporate publicity for several high-profile production companies including Left Bank Pictures, Neal Street Productions, Baby Cow, CPL, Hartswood Films, New Pictures, Two Brothers Pictures, Wall To Wall and Big Talk Productions. This involves co-ordinating high profile features, interviews with executives, writing press releases and troubleshooting if necessary. 

In 2016 Jane Tranter and Julie Gardner set up Bad Wolf and after bringing Doctor Who to Cardiff decided to base their new production company there.  They also set up Wolf Studios Wales, a first-class film studio and production facility just outside the Welsh capital.  They asked IJPR to be involved and represent them and their Welsh productions so in September IJPR Cymru was created, based at the studios, and employing their first full time member of staff to work across the first production filmed there, A Discovery Of Witches, for Sky One.  We are currently working across the BBC’s adaptation of His Dark Materials.  With many more programmes in the pipeline and slated for production at the studios we are planning to expand the team based in Cardiff to rival the London team!

Job Description

The following role definition is not exclusive or exhaustive and the post holder will be required to undertake such tasks as may reasonably be expected within the scope and grading of the post. Job descriptions are regularly reviewed to ensure they are an accurate representation of the post.

The daily tasks involved with this role vary widely.  It will involve being in the studios as well as travelling to locations within Wales and beyond if required. Interaction with a range of personnel on a daily basis is essential and managing these relationships is key to the successful running of the business. IJPR Cymru is committed to excellence and takes great pride in the quality of the services it provides.

As a Publicity and Social Media Assistant Apprentice, you will assist the current member of the team on daily tasks as well as developing new relationships both within and outside the business.

There will also be opportunities to work with the London based team from time to time to gain wider experience.

The role is offered under the terms of the Level 4 Higher Level Apprenticeship in Advertising and Marketing Communications delivered through Sgil Cymru. Candidates should familiarise themselves with the requirements of this Apprenticeship and be able to commit to a full 15-month apprenticeship.

Enthusiasm, dedication, diligence, initiative and tenacity are key attributes for a success in this role and the future.

Key Accountabilities:

Corporate Culture

  • Adhere to the IJPR Cymru’s philosophy (see Staff Handbook) in your behaviour towards clients, colleagues, media, suppliers and any other third parties that come into contact with the agency.
  • To complete tasks in line with our policies, procedures and systems.
  • To be aware of Health & Safety of self and others at all times.


  • To assist in the management of relationships with production personnel and Bad Wolf staff.
  • To contribute to the daily workflow of the agency and report all issues to his/her line manager.
  • Positively promote the agency, its work and integrity both internally and externally.
  • Ensure that the highest level of service is consistently provided by the team.


  • Focus on developing relationships across production from executives to cast to gain their trust
  • Ensure smooth running of daily tasks around set including gathering social media assets, press enquiries and assisting specific publicity filming
  • Assist in press visits to set or locations
  • Manage photographers on set when required.
  • Input into project reports and analytics.
  • Oversee budget lines and ensure funds are being accurately reported and referenced.
  • Ensure websites and social media are monitored and up to date.
  • Assisting the Bad Wolf team with administrative tasks when asked.
  • Liaising with the London team if needed.
  • Dealing with enquiries from the cast’s representatives.
  • Planning, organising and attending screenings.
  • Review all work in progress at the start of each day and prioritise to meet any deadlines
  • Keep the team in the loop on any projects progress and copy them on relevant/important correspondence. Use your discretion.
  • Ensure client needs are met quickly, efficiently and completely.
  • Use agreed formats for all correspondence.
  • Ensure all Client/Supplier correspondence is fully documented and filed correctly

Creative Development

  • Working with a senior member of the team on the creative process developing concepts, mood boards, etc for photographic and video content.
  • Ensure that support and assistance as part of the creative development process is provided– e.g. background research, sourcing requirements, making sure things happen etc.

New Business

  • To assist seeking new business and the pitch process whenever appropriate, helping to formulating presentations and creative briefs as requested by the client.


  • You will need to demonstrate strong organisational ability and unquestionable administrative skills.

Industry Monitoring

  • Proactively demonstrate awareness of trends within the industry in which the client operates.


  • You will maintain an effective working relationship with our internal Accounts Department and answer any queries/requests for information promptly.

 The Person:

  • You will be diligent, organised and highly credible with the necessary professionalism and commitment to customer service to consistently deliver high standards.
  • You will be confident with strong interpersonal and negotiation skills. Tact and diplomacy are also essential requirements.
  • You may need to adopt a flexible approach to working hours to meet the needs of the business.

Skills & Experience:

  • Demonstrates an understanding of the television industry
  • Strong numeracy and literacy skills
  • Able to communicate effectively and accurately, displaying strong interpersonal skills
  • Must be professionally credible and able to build relationships effectively
  • Has strong organisational skills
  • Highly Computer literate – must be adept in use of MS Office, Word and Photoshop. Must be very familiar with use of the Internet, email and social media platforms. Knowledge of editing software desirable but not essential.
  • A motivated self-starter able to use initiative

The ability to speak Welsh is an advantage for the role.


Whilst working for IJPR Cymru you will be completing a 15-month Level 4 Apprenticeship in Advertising and Marketing (Communications) through Cardiff-based training provider, Sgil Cymru.